Meta's AI-powered assistant, Muse, has rolled out a new feature allowing it to make calls to businesses across the United States. This service, which was previously in a testing phase, is now accessible to users who subscribe to Muse's paid plans, aiming to simplify various common tasks for consumers. The introduction of this capability signifies a step towards integrating AI more deeply into daily routines, especially for managing interactions that often require significant time and patience.
This initiative by Meta builds on Muse's growing user base, which the company reported exceeding 10 million last month. The objective is to make consumer AI a mainstream utility, and enabling the AI to handle outgoing calls is seen as a key component of this strategy. Tasks such as contacting utility providers, government agencies, or making restaurant reservations that don't support online booking can now be delegated to Muse, freeing up users' time.
Despite the existing hurdles, this feature holds significant appeal for consumers who are often frustrated by the complexities and waiting times associated with traditional customer service. The prospect of an AI assistant handling lengthy phone trees and extended hold times offers a compelling alternative. While the calling service is currently reserved for paid subscribers, Meta plans to extend the option of creating a Muse email address to free users in the near future, as confirmed by Wang.
