Google's Fitbit Air is expanding its accessory range with the introduction of dbrand's Pulse Band, marking a significant step for third-party collaborations. This new offering, the first of its kind to be directly available on the Google Store, promises to enhance the user experience with its thoughtful design and robust construction. It signifies Google's commitment to opening its ecosystem to external manufacturers, providing users with more personalized options for their wearables.
dbrand Introduces New Pulse Band for Google Fitbit Air
On November 11, dbrand officially launched its Pulse Band, priced at $34.95, making it the first certified third-party strap for the Google Fitbit Air to be sold directly on the Google Store. This release follows approximately five months after Google provided 2D CAD drawings and development guidelines to accessory creators. While the expansion of third-party options has been gradual, with Google's own Metal Mesh Band being the only new addition last month, dbrand's Pulse Band now diversifies the selection.
Reports indicate that Google actively sought dbrand's collaboration, driven by the unexpectedly high demand for the Fitbit Air. The Pulse Band was not merely designed using the publicly available blueprints but was developed under the rigorous 'Made for Google' program. This ensures the band adheres to Google's specific CAD specifications and skin-safety standards, guaranteeing quality and compatibility.
The Pulse Band showcases a sleek, all-black minimalist aesthetic, featuring raised rectangular sections for a distinctive look. It is constructed from medical-grade silicone and finished with a matte black coating that is moisture-wicking. Designed for comfort and durability, the band incorporates built-in airflow channels to enhance breathability and eliminate parting lines or seams that could trap sweat. This neutral design makes the Pulse Band versatile, suitable for active gym sessions or casual everyday wear. It is available in two sizes: Small, fitting wrists from 130–175mm, and Large, for wrists measuring 165–210mm. The Pulse Band is available for purchase globally through dbrand's official website and the Google Store.
The launch of dbrand's Pulse Band for the Google Fitbit Air highlights the growing importance of accessory ecosystems for wearable devices. This collaboration demonstrates how leading tech companies like Google are embracing third-party partnerships to meet consumer demand and enhance product appeal. It also underscores the potential for specialized accessory manufacturers to innovate within established platforms, offering both functional and aesthetic improvements. For consumers, this trend means more choices that blend seamlessly with their devices, reflecting personal style and specific needs, ultimately enriching the overall ownership experience.
